Your label + your scent + your story—we’ll handle the base.

We help creators, refill shops, spas, and growing brands launch and scale with ready-to-use cosmetic bases that are easy to customize and simple to bring to market. No complicated formulation process—just reliable, bulk-ready products you can make your own.

Alongside our bases, we offer high-quality essential oils and carrier oils so you can create signature scents and standout product lines with ingredients you can trust. Whether you’re filling jars in a refill shop, stocking treatment rooms, starting your first product, or expanding your catalog, we’re here to help you move faster, stay consistent, and build a brand that lasts.

We believe nature holds the secret to healthy, radiant skin.

We are a team with over 25 years of combined experience in the cosmetic industry, we are committed to providing high-quality, natural, and plant-based formulas that are good for both our customers and the planet. At Natural Wholesale, we understand customers are looking for reliable and trustworthy sources of natural plant-based skin and hair care formulations for their products and our mission is to make natural and plant-based skincare accessible to everyone.

Whether you’re a DIY enthusiast, a small business owner, or a large corporation, we’re here to support you in your journey toward creating natural and ethical products.

On trend formulas.

Luxe, toxic-free, and made with the perfect blend of botanicals, our cosmetic bases are formulated with modern techniques and plant-based natural ingredients. We’re passionate about helping people take control of their skincare routines and harness the power of nature to achieve healthy, beautiful skin.

We believe “clean” should be clear. Our approach prioritizes quality ingredients and a free-from mindset customers recognize and ask for.

Free-From 

No added fragrance (unscented bases)
Paraben-free
Phthalate-free
Sulfate-free (no SLS/SLES in our surfactant bases)
EDTA-free
Mineral oil–free
Petrolatum (petroleum jelly)–free
Petroleum-derived waxes–free (e.g., microcrystalline wax, paraffin)
Silicone-free (no dimethicone, cyclopentasiloxane, etc.)
Formaldehyde & formaldehyde releaser–free
BHT/BHA-free
DEA/MEA/TEA-free
Synthetic dye/colorant–free
Triclosan-free
Microbead-free
Vegan & cruelty-free

Our Approach.

A combination of traditional methods and cutting-edge technology to create high-quality products, using natural ingredients sourced from plants, minerals, and other organic materials. We carefully select ingredients and combine them to create safe and effective skincare, haircare, and makeup products that meet the consumer demand.

Stewards of the Earth

We work closely with our partners to support responsible sourcing and more sustainable practices. From ingredient selection to how we operate day to day, we aim to minimize waste and make choices that are mindful of the planet and its resources.

Plant-Based & Cruelty-Free

We’re committed to providing ethical, plant-based skincare solutions that are kind to both animals and the environment. Our products are never tested on animals and contain only non-animal-derived vegan ingredients, so your customers can feel good about the choices they make for their skin.

Caring Team

We value our customers and are committed to providing exceptional customer service. We strive to ensure that every interaction with us is positive and satisfying, and we are always ready to answer questions and provide support to help our customers get the most out of their journey.

What You’ll Find at Natural Wholesale

Ready-to-use cosmetic bases for skin, body, and hair—plus the essential oils and carrier oils to customize them.

Cosmetic Bases
Made to be easy to use, easy to customize, and ready for your brand.

Essential Oils
Bold, beautiful aromatics for signature scents and product lines.

Carrier Oils
High-quality oils for everything from facial oils and serums to scrubs, balms, and hair care.

Ready to Build?

If you’re ready to grow your line, we’re ready to help. Start with samples, find your favorites, and scale up into bulk when you’re ready.

Shop Bulk Bases
Shop Essential Oils
Shop Carrier Oils
How It Works